Neonode designs and develops intuitive touch screen technologies and products. The company´s focus is on solutions that increase the user experience of complex or monotonous devices.
Neonode’s core strategy is to develop innovative differentiated touch screen hardware and software technologies. The company is a leader in the new wave of touch screen technology and currently licences its technologies to other companies, and also designs and sells its own Neonode branded devices, such as the optical touch screen phone Neonode N2.
Technology
The Company’s innovative touch screen technology is based on zForce™,
its patent pending hardware and neno™, the user interface. zForce™,
which was first filed for patent in 2002, is based on infrared LEDs and photodiodes
that work in sunlight and enable navigation by finger movements and sweeping
motions - no stylus, keys or hard pressure is needed.
The technology is cost efficient in terms components as well as having an extremely simple manufacturing process compared to the expensive layered capacitive and resistive touch screens sold by competitors.
zForce ™ can be used on any touch screen product such as ultra portable pc’s, media players, digital cameras, Global Positioning Systems (GPS) etc.
neno™ , the unique user interface is based on Windows CE an open platform that enables third party software applications. neno™ allows for a number of input methods and is designed to deliver high precision, fast response and ease of use on a complex device.
zForce™ and neno™ are licensed to other companies and the technologies are also incorporated in Neonode N2, the company’s latest touch screen mobile phone - designed to deliver a exciting new user experience.
Neonode N2
Neonode N2 features a 2 inch display without physical buttons, using the smallest
handset currently available on the market. It fits in the palm of your hand
and is designed to navigate the menus and functions with taps and sweeps with
your thumb.
Neonode N2 uses Windows CE™ an open platform that enables third party software developers and individual users to develop customized software applications and video games. It contains an SD card that can store all content, up to 32GB.
Our product design goal is to deliver a user experience that is faster, easier and more enjoyable than comparable products. To achieve that goal, we focus on enhancing the user experience between the user and device in four key areas:
• Durable, precise and fast touch screen technology
• Fast, fun and easy user interface
• Innovative design and ergonomics
• Variety of useful accessories and ease of use
Neonode N2 was first shipped to customers in July 2007. It targets consumers
in the premium fashion oriented mobile multimedia phone market who value style
combined with innovative technology.
Business outlook
Neonode is building a sales channel with an initial focus on European distributors
and has recently expanded its marketing and distribution to North and Latin
America as well as Asia. It may license its touch screen technology for use
in mobile phones made by other manufacturers and provide consulting services
related to the implementation of its software.
Together with a network of third party partners providing first-line product support and product delivery logistics, the Company is focused on building a large-scale product development and customer support infrastructure.
Currently the company is present at a wide selection of retailers and carriers across Europe; Dixon Stores Group, FNAC, Media Markt, Vodafone, TIM, Telia and Telenor to name a few. In areas where there is no distributor, the Neonode N2 via www.neonode.com.
According to the Gartner Group there were approximately 1.2 billion cell phones sold globally last year. The growth of this market is expected be more than 10% in both 2008 and 2009. Some of the key growth categories are smart phones and multimedia devices which is where the Neonode N2 competes. Both these categories are expected to grow dramatically in the coming years.